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Pauline Rochas

Branding | Packaging | Senses | Storytelling

The Cherished Connection evokes the greatest dualities in life. Dark and light. Night and Day. Smooth and Rough. Conscious and Dreaming.

We carry these contrasts within us. This brand is about discovering them and renewing our spirit. And the packaging is your first chance to do so.

»The Awaking«

For this project we worked with local artisans to create a container out of moon phase harvested birchwood. Inside the box, you’ll find a perfume oil roller and a personally selected artifact, a lock of morning dew-infused lichen from the Austrian alps.

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»Midnight Breaths«

In the packaging »Midnight Breaths« you find a rough-hewn splinter from the Palo Santo tree.

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