Winery Gassner

Exposing what has always been here – making the invisible visible – that is what drives Marianne and Robert Gassner. Wines that are profoundly influenced by the natural environment grow and emerge through this philosophy. They embody the past as well as the future.They are created with intensive manual labour – biodynamically, in the cycle of nature. They are just like the soil from which they grew. Nothing more and nothing less. Pure.

Therefore we created a branding that is pure yet undesigned. Charcteristic warm paper that reminds you of soil and has been made of recycled grapes – covered by strong white cotton paper. Two layers of lables on top of each other. By pulling the top paper, the truth of the wine is uncovered and you can read the text underneath. A play of layering, combined with an haptic experience.