The AlphaTauri global brand stage is the new home for conquering a global fashion market and serves as a gallery and presentation stage for the AlphaTauri collections. The spacey, futuristic design and intergalactic lighting within an old gym loft pay tribute to the brand’s values and set a new standard for presenting the vision of AlphaTauri.

With a distinctive floor, polished aluminum and stainless steel, a one of a kind glas double floor, an exhibition and 3D knit lab and more than 970 specially designed lights its an interpretation of the brands DNA and echoes its namesake, AlphaTauri, the brightest, most radiant, energy-rich star in the constellation of Taurus the bull.