The fact that, for a carpenter, everything revolves around wood is obvious. The fact that in Tischlerei Elsenwenger profession, vocation, love of the material and attention to detail merge together in an own expression, was what this identity needed to prove. Accordingly, wood sheets were used as the main material, from the business cards to the brochures. The personal touch in the print materials refers to the carpenter’s chalk handwriting. This is the way usually used to mark wood type and dimensions. so, the graphic system of the identity finds its origin — like everything else — at Elsenwenger’s favorite place: his workshop.