Dorfstetter

The redesign of an unparalleled bakery in the Styrian mountainside. The goal was to shine a light on its most defining feature – nature.

The new image plays with the interaction of nature and product. Each product is defined by its natural features. In this specific case, nature is represented as the respective ingredient that is needed to bake the bread. The new claim »Brot verstehen« (»Understanding bread«) further emphasises the appreciation of the product as well as the ingredients from which it is made.

We explored the places and locations in the immediate surroundings of the Dorfstetter family that had the most profound impact on them. Then we photographed and integrated these places into all printed materials – and also compiled them in a special book.